What is PPC?
Pay-Per-Click (PPC) is basically any type of paid advertising that we offer. The majority of these ads are charged on a ‘per click’ basis; that is you pay for the ad when a user clicks on it. The remainders of these are usually charged on a ‘per-thousand’ impressions basis.
PPC advertising gives you much greater control over what your users see. You can also choose which users see what and segment your target market (platform dependant). One of the biggest differences between PPC and other types of online marketing is its immediacy. You can tell us that you want to start PPC and we can get ads running within a day or two. Compare that to the 3+ months lead-time for SEO.
We deliver results that help our clients achieve their business objectives. We manage our clients' accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.
Types of Pay Per Click Advertising
Search Advertising (AdWords)
Search Advertising through AdWords is the typical strategy that most people think of when they hear ‘AdWords’. This kind of pay per click advertising involves leveraging ad space that Google places at the top of search engine results. The key benefit of this strategy is that you advertise to people who, in that instant, are already searching for the type of products or services you sell or offer, increasing the chance that they will be willing to purchase immediately.
You might also like to try Display Advertising to capture new customers. Using AdWords, this strategy will drive traffic to your website through image ads that appear in a variety of sizes across websites related to your product, that consent to showcasing your ad. The beauty of this strategy is that you will target people whose interests overlap with your brand, even when they aren’t necessarily searching for your product. The key strength of this strategy is that it magnifies brand awareness among people whose interest align with your products.
Display Advertising (Adwords)
If you’d like to attract new customers through social media, Facebook Advertising may be your best choice. Not to be confused with Facebook Management (managing your social profile), Facebook Advertising involves paying Facebook to place ads targeting Facebook users. The main benefit of this PPC strategy is that it allows you to reach target markets whose interest intersect with your brand on social platform they use regularly. It also increases the chances that your advertising will engage with the user’s peer groups (generating new potential customers).
Through Adwords Remarketing, you can pursue and reconnect with consumers who visited your website but did not turn into a sale or inquiry. An effective way to boost the number of sales without boosting traffic to your website, this strategy involves repeatedly showing your ad to prospects who have engaged with your brand before, targeting them with display ads across a variety of websites. The key appeal of this strategy is that you know that consumer is already familiar with and interested in you brand.
Pay Per Click (PPC) Advertising
Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.